diamond ringAs wedding season fast approaches, engagement and wedding rings are hot commodities—but it’s not just physical jewelry stores that are enjoying the extra business. More and more people are instead turning to the Internet to buy diamonds and rings, and the online market for jewelry has enjoyed consistent growth as a result.

According to IBISWorld, an industry research firm, the online jewelry and watch industry is now worth a total of $9.8 billion, which is reflective of an average increase of 2.9 percent per year for the past five years.

Get the Best of Both Worlds

An obvious advantage to buying your diamond engagement ring in-store is that you have a chance to examine the actual ring—feel it in your hands, see its sparkle—before you ever have to pay a cent. But buying online doesn’t have to be a total leap of faith—online retailers are enticing consumers by offering low prices in conjunction with free shipping and returns, which gives customers a chance to assess their purchase before fully committing. Some even offer to ship your ring to a jewelry store before you buy it so that you can still have that traditional in-store experience.

Get Your Money’s Worth

The most important thing you can do when buying a diamond ring online, or even in person, is to make sure that your diamond comes with the proper paperwork from the American Gem Society or the Gemological Institute of America. Both organizations are very well-respected within the industry, so you can be sure that the cut, clarity, carat, and color are all as-promised.

Buying diamonds isn’t the only thing you can do online—you can sell them, too! At Diamonds USA, you can get fast cash for your unwanted diamond jewelry. So whether you’re going to buy your engagement ring online or in-store, start saving up for it now by selling your old diamonds to Diamonds USA.

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